Dashboard Marketing System using Business Intelligence Case Study: UNIS Tangerang

by Dony Saputra,Oleh Soleh,Meta Amalya Dewi
( Surya University, Universitas Islam Syekh Yusuf (UNIS) Tangerang )

Date Published: 02 Dec 2013
Published In: Information Systems International Conference (ISICO)
Volume: 2013
Publisher: Departemen Sistem Informasi, Institut Teknologi Sepuluh Nopember
Language: id-ID

Keywords: Dashboard Marketing System,Object Oriented Design,Marketing intelligence,PHP-MySQL

Abstract

The problem were discussed in this study are university management have difficulties in getting report for locations, time and promotions of student’s enrollment data. This study was design to develop a dashboard marketing application to solve the problem on university management. The methodology that this study use is experimental methods that consist of 3 methods, from collecting data using interview and requirement elicitation form, designing the system using use case diagram until implementation by creating the application base on PHP, MySQL and fusioncart. Result of this study are by using dashboard marketing system, university have their own student enrollment database where they can trace and evaluate three part of marketing intelligence that is location, time and promotion as marketing channel. Marketing division can segmented their market, while university management can view the result on the dashboard.


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