Purchase Intention Analysis of Mobile Shopping Application for Generation X and Y

by Mudjahidin Mudjahidin,Andre Parvian Aristio,Al Lilah Nur Hasanah
( Institut Teknologi Sepuluh Nopember )

Date Published: 30 Sep 2019
Published In: SISFO VOL 9 No 1
Volume: VOL 9 NO 1
Publisher: Departemen Sistem Informasi, Institut Teknologi Sepuluh Nopember
Language: id-ID

https://doi.org/10.24089/j.sisfo.2019.09.003

Keywords: satisfaction,Purchase Intention,Mobile Shopping Applications,Trust

Abstract

In this study, we present the analysis of purchase intention on the use of mobile shopping applications for X and Y generations aged 15-34 years in Indonesia, in particular for Tokopedia, Bukalapak, and Shopee. Based on the results of the discussion with members of the Enterprise System Laboratory, we use the research model (by Gao et al.) to do this analysis. Initially, we explore in detail the research model into the SEM model. Subsequently, we implemented the SEM model by rearranging the questionnaire based on variables and hypotheses in the model. After testing the questionnaire, we surveyed customers who use the application. The results of this study are that purchase intention affected by satisfaction, flow, and trust (respectively, β = 0.74, 0.72, and 0.72). Moreover, based on the literature review, we propose regular usage, model subjective norms, and control variables (such as gender, age, and income).


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