( Department of Computer and Information Sciences Universiti Teknologi PETRONAS, Faculty of Information and Communication Technology Universiti Tunku Abdul Rahman (UTAR) )
Keywords: Creativity,Programmer,Knowledge Collection behavior Creative Intention,Software Engineering,Human Factors
Creativity is an essential ingredient in software development. The majority of existing research on creativity in software engineering addresses the requirement analysis phase. At the same time, due to the involvement of various individual and contextual factors in contemporary organizations, the complexity of the research work on creativity has increased. This has refrained researchers to venture into the creativity research in contemporary software organizations. The current research work addresses this gap and, based on componential theory of creativity and theory of planned behavior, attempts to empirically analyze the impact of two individual factors, namely knowledge collection behavior and creative intention, on programmer’s creativity. The results have shown that, to perform a creative task, a programmer must intend to be creative. At the same time, knowledge collection behavior also has a positive, but moderate, impact on the intention of a programmer to be creative. The study shows the importance of a programmer’s behavior towards knowledge exchange as well as his intention to be creative