Animation is one of the multimedia elements, which has drawn the attention of children. Animation is widely used in the digitization of folktales as a medium for fostering the spirit of reading among children, promoting socio-cultural value, popularizing folktale story, fostering moral value and so on. Preservation and conservation of Malay folktales in our community are very important and need further attention to ensure the continuity of folklore remains for future generations. In order to capture the animation and Malay folktales components for the model, this research focused on related conceptual model, review of previous models and analyzing digital application of animation in Malay folktales. As a result, based on the studies, a proposed model of animation for Malay folktales will be presented. A significant contribution of this research is providing guideline strategy to animators in developing Malaysian animated folktales.